This week Adam Johnson (@the_creative_explorer), a Senior Graphic Designer at Nike, talks about the balance between branding and appeal in apparel graphic design and how that ties into the overall narrative story. We discuss working two years ahead of real-life and how he designs outside of trend while using the combination of cyclical fashion and innovating performance technology to be on-trend in the future. He explains the collaborative ecosystem between the roles that make a piece of apparel happen and how he allows himself to explore new ideas within its boundaries and restrictions. Adam reminisces on feeling completely unprepared right before graduating college, how exhausting applying for jobs is, and his strategy on faking it to land a job. Lastly, we dig into his creative process, abandoning the idea of perfection and how hard it is to let a side project be a thing instead of trying to make it A THING.
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