This week Alex Lang (@destroy.design), Augmented Reality expert and Director of Visual Propaganda at Liquid Death, and I nerd out about the future of Augmented Reality and how it involves flipping your camera around to augment the world instead of our faces. We discuss how the technology is in its creative infancy and we need to move past the “fart app” stage of AR where we produce the first thing that comes to our mind. Alex explains the idea behind being a Creative Technologist, someone who can translate between the coders and designers, and how it allows him to take a big idea and dissect it into how it actually works. We dig into the world of branded AR, how difficult it is to pitch clients interactive ideas, and the absolute necessity of prototyping. Lastly, Alex discusses the AR experiments he's working on and how he embraces technology as “the digital guy” to push the vision and visuals of a project.
Show Notes