This week, Matt Varnish (@mattvarnish), a Grammy award-winning art director of Varnish Studio Inc, and I discuss how packaging provides the texture of an intangible experience and how having a tangible thing brings the experience to another level. Matt preaches understanding the structure and materials of how a package is made as the only way to drive the possibility of design while I probe him about why your personal style probably doesn’t matter at this level. We dig into letting the appropriateness of what’s needed dictate style and talk about working in the food service industry as the best job for learning to quickly communicate and shift lanes with clients. Last we talk about the desire for authenticity in design and how to find it when you may like the specific client you’re working for.
Show Notes -
- Red Hot Chili Peppers, Stadium Arcadium
- My Chemical Romance, The Black Parade
- Trey Anastasio, Paper Wheels
- Studio Schultz, Photography Studio
- Lost Abbey, Ultimate Box Set